In addition to practical guides for volunteering, organizing and campaigning, a major focus of our effort concerns cognitive science, specifically framing – a persuasive and proven way to communicate based on the way the brain actually works. (Ironically for people so hostile to science, conservatives use framing all the time)! Framing is both strategic, setting the foundation for our candidates’ messages and tactical, with application in any election.
Let’s work together to make science based voter communication a part of our activist culture and make progressive values dominant once again!
George F. Greene