Early on, we identify voters, so we don’t waste time contacting people we can’t or don’t need to persuade during the persuasion phase. We use a database so that every year we have more and more information on voters and can better identify their issues and leanings. Voter ID calls are usually scripted and it is important to ask all the questions you are asked to. Say hello, identify yourself as a volunteer and begin asking questions -do not ask if you can have a moment of their time -it’s too easy for them to say no. They’ll let you know if they do not want to talk -in this case, apologize and say goodbye.
We find out what voters care about, frame the issues in our values and try to pull them to our side. Persuading voters is effective if you know how to do it. Draw out issues from the voter, listen to what they say, use this info to frame your answers and always speak from our values. Not everyone is effective at persuasion (If that’s you, that’s OK; volunteer for Voter ID or GOTV).
GOTV -Get Out The Vote!
GOTV is done in the week and days before election day. Calling voters to remind them to vote is much more effective at this time than persuasion: high voter turnout benefits Democrats! (This is the reason Republicans have put the full court press on to depress voter turnout and prevent people from voting. (What does it say about a party that is so terrified of voters they don’t want them to vote!?) The goal here is to contact as many people as you possibly can, giving them the date of election day, poll opening and closing times and polling location (this info will be provided to you for each voter.) You may also ask them if they need a ride. During GOTV we go for quantity; DO NOT WASTE TIME TALKING ABOUT ISSUES!
This is a longer term process -contacting voters between elections. Everyone can do this. Presumably your friends and family like you and may even look upo to you and respect you for your political knowledge. Talking about our values in relation to issues will sink in.
Precinct chairs in particular, if they are doing their jobs, are in touch with Dems and leaning Dems in their neighborhoods attempting to provide issue educationand asking them to join the progressive community. Low stress events like picnics or community forums with issue experts and legislators or candidates draw people in, reinforce our values and build a base of people who will likely say yes when you ask them to help in the next election cycle.